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AR Foods

Adhik Rangoli Foods is a US-based food product wholesaler and manufacturer. They have eight brands under their umbrella.

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Objective

To rebrand Bleaf Chutney and do branding for other companies under AR Foods - Indravati, Bhaiyaji’s, Poplettes, and Pura Faith.



Description

We started with understanding the different verticals, approach, customers, for the various brands under AR Foods. Once we understood the fundamentals ruling these brands, we created a unique identity for each one of them. We rebranded Bleaf Chutney bottles with a modern, appealing design that increased sales dramatically for the brand. We designed the collaterals and packaging for other brands as well. We also worked on branding the upcoming brand Bhaiyaji’s - Indian ready-to-eat food products; we designed packaging and brand story.

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