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Ash Software

Ash Software Pvt. Ltd. is an IT company with expertise in designing technological solutions for the travel industry.

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Objective

To rebrand the company’s image to attract new talent and show the young, vibrant side of the company with dynamic people and exciting work.



Description

We started with marking all the points essential to Ash Software’s identity - travel domain, IT company, young minds, and a friendly, open environment where ideas are allowed to flow freely. Once we had all the material to establish a new image, our team started to brainstorm and try different approaches. To implement this new image, we redesigned the logo, brand collaterals, and the internal environment. All things acting together gave the brand a new, refreshed look and feel.


Logo Elements

To Make “A” We Used Different Parts, Each Curved To Represent Flow And Motion

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