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Bafna

Bafna Jewellers introduced Pune city and PCMC with 100% Hallmark jewelry in 2006. They were the first to dismiss anything impure. They offer an extensive range of jewelry with Gold, Diamond, and Silver collection plus the gemstones.

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Objective

To create a unique brand identity and space in the market and increase online presence. Also, to successfully compete with major players in the market and increase sales.



Description

We studied the market concentration, the buyer ratio, and competitors’ strategy to implement something completely ownable. We targeted female customers and rebranded Bafna Jewellers as being more than just jewelry but an investment for her future. For this, we made a website, social media strategy, hoardings, and carried on-shop activities. We introduced several attractive investment plans. We ran campaigns targeting parents, husbands, and women. Simultaneously, we also promoted the value of different jewelry on different occasions.

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