We are a group of curious people who love the word—why? We believe in questions and that the right questions lead to remarkable discoveries. To create brand experiences that tick and motivate people, we immerse ourselves into the brand story, realizing its potential and sometimes the unfound geniuses that create impact.
We have people from diverse backgrounds, experiences, with different interpretations and ideas. It helps us bring the necessary clarity in our views and understanding, with a singular mission in mind, to make your brand the consumer’s favorite. To make things simple for you, we offer complete branding services all in one place, dedicatedly working for the success of your brand.
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Innocent Times Pvt. Ltd. is a pre-primary education institute and early intervention center with a focus on the child’s overall development.
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To create awareness and rebrand Innocent Times with a fresh identity and cohesive presence. Also, to surmount some major roadblocks like distance from home, aggressive competition, ignorance of the importance of preschool education, and parents preference of one school for the entire academic duration.
We started with understanding the parents’ psychology in choosing a preschool. Once we had the data from our research, we evaluated it against our strengths. Then, we made a systematic plan to overcome the challenges, broadcast our strengths that affect the parents’ decision. We revamped the logo - highlighting inclusiveness, ideals of Innocent Times. Then, we remade the website with a modern design, detailed and engaging content to reassure parents and build trust. We did site branding, internal branding, brand collateral designs, and optimized their social presence creating cohesive brand touchpoints.
