Muse is an e-commerce shopping app exclusively selling music products. Muse is all about music with a wide range of earphones, headphones, and speakers all at one place. To make an identity for the brand, we chose a sophisticated black and white theme and created a simplistic logo with the initial of the brand name – “Muse” represented by a pair of headphones. Once we designed the logo, we began working on the user-interface. The theme was again a sophisticated, simplistic look to make users move through the app effortlessly and have a smooth buying experience.