the last decade, websites have gained broader perspective. From generic
information sharing about the product/ service to interact with the
rightful customer without knocking on their doors to increase business
, website has become a new tool of online
marketing. Of course, to add to this upkeep, social media has
encouraged their own talent into the new way of marketing. So what exactly
happens when designing
a website? Here are some trending tactics that have changed the
designing aspects of websites.
most and foremost hot topic is responsive websites. As the 21st century has
developed, technology keeps a front foot in every scenario. Think of
anything, and the first thing comes in your mind is the technology. May it
be food, FMCG, or even a bottle gathering business; all are run by the
most upgraded technological support. So what exactly is responsive web
designing? Responsive as the word suggests, means something that responds.
So a website that is responsive means it responds to most certain gadgets
it is being explored onto. Every gadget has their own operational aspect.
Interacting with those aspects, and keeping the website as is in every
gadget is what happens. Therefore, what happens in responsive websites is
that how much ever the resolution your website opens out to be exactly the
same in and around the world.
and videos are highly interactive. Experimentation and minimalism is the
new hot in website designing. GIFs, videos, typography are all different
scenarios of this latest trend. GIF or Videos are mostly used of corporate
and professional websites. They say engage more with story doing rather
than story telling. As much GIFs, live imagery and real data is portrayed
in the websites more is the ratio of your users keeping up to your
websites. With these latest new and newer trends, the evolution of graphic
designers to website designers has in fact added the design world with
and micro minimalism has set a new level of website designing. As much
minimalistic you try to keep your website, the more engaging it becomes.
The best example of this latest trend in Netflix. It has concentrated more
on the data projection than complicated and cluttered UI for that matter.
Many Indian companies have jumped into this trend and recommend their
clients for minimal website designs. Optimist Brand Design, an ad agency
that specialises in this trend has made more than 70 websites with this
approach. Their idea is simple, they are more into concentrating on mobile
first and rest all later. With the correct research and user tendency
studies, website designing has changed the paradigm completely, thus
changed the brand presence digitally.
sum up, website and its designing has changed drastically. As much the
technology has evolved so has the working and designing of digital
collaterals evolved. Marking your digital presence has become significant.
It has become a way of marketing with the next most thing in the branding