Premier Food Supplies (PFS) is a leading grocery distributor with coverage across the Midwest and Southwest. They curate the best distributor and suppliers across the target area. Taking their business, a step further, PFS initiated the manufacturing of their own products and needed assistance with unique packaging. They intended to entail a desi touch in name as well as packaging. The sole reason was to create a sense of belongingness for the people living outside India. The packaging included radiant colours and names that gave a desi essence