Rajyog Paints is the pioneer of the Liquid Coating Industry in Pune with domain knowledge of over 15 years. The brand was already flourishing in terms of revenue but it missed its mark in branding. Team Optimist envisioned Rajyog Paints as a brand that would create its unique place in its target audience. We started the process by analysing the role of walls and home in daily life. Every corner of home tells a story—a story of childhood memories, the first step of your newborn, the first celebration, and much more. Amidst memories, the walls are the ones that witness infinite beautiful memories. Depicting the same, team Optimist designed a whole new brand identity and packaging for Rajyog Paints.