Rebranding Determines New Brand Architecture. Know How We Did It!

Branding & Marketing

Rebranding Determines New Brand Architecture. Know How We Did It!

Revitalisation is essential to humans and so does for a commercial entity. A brand exists because of its values, objectives & presentation. The brand architecture depends upon the brand strategy and while rebranding, you are fidgeting with some vital aspects. Rebranding can be at the micro level or macro level. The best logo design company, the top web design and development company or an influential brand strategist might as well suggest your rebranding techniques but what matters the most is what ‘you’ feel, experience, see and introspect.

Yes, it’s all about brand values, your values! For us, we thought of revamped brand communication strategy, brand marketing strategy & strategic brand management rather than heavily analysing brand positioning. It was not our motto. We intended to transition from digital marketing services to brand designers & brand strategy makers. What we articulated –

Brand Identity

Brand identity referred to what we offered as an entity and what we stand for. Concerned with the overall presentation and communication of the brand, we came up with a new model that allows the comprehensive management of a brand’s identity, and reimagine its workability. The tangible transformation was substantial. New functioning embedded new welcoming ideologies and philosophies.

Communication Efforts

Depending on our personality, an integrated approach using several marketing communication tools, aimed at the new target audience needs to be implemented to be most effective. The emphasis on the use of diverse communication tools varies but communications should always convey one coherent new voice. Print advertising and digital touchpoints (websites, social media) are thought to be effective communication tools, as they have a wide reach.

Rebranding

In order to reinforce the functionality of the brand, ingenuity bolsters us and enhanced associations with stakeholders and clients. Whilst changing the functionality enhances the brand image, the overall brand meaning needs to stay consistent. Associations help maintain and build a cohesive brand image. Tangible brand elements, working styles, and non-work attributes compose the overall rebranding efforts. More of media revamping, channelising services and extending new services and less of visual identity changes & repositioning; formed our new portfolio of work.

Rebranding

Relaunch

We establish a unique strategy for re-launching our brand’s new identity. The ‘smooth phasing’ strategy suggests the brand transition. The relaunch hence, acts as a transformation phase before the old version of our brand is successively eliminated. With a strong inclination towards the ‘translucent warning’ approach suggested that the rebranding strategy prior to and after changes have been made, which gradually raises awareness before and after the event. Here we consider high communication efforts are needed.

The idea of revamping brand identity is as entertaining and intriguing as its outcome, but the undertakings needed to implement change come with a risk. Hence, it must be carefully and thoughtfully done. So there you have it, as we described earlier rebranding can be at the micro-level and macro-level. What’s important is how your audience perceives it post-launch of the rebranded entity. Are the efforts worth rejuvenation? Let us know!

Branding & Marketing