The Rustle Nest came to Optimist with an empty slate. That meant, we had the whole canvas to ourselves. It was a budding brand with the intention of establishing the finest bistro in Pune. The name “The Rustle Nest” came to light after a site visit to the bistro, where we found the location astoundingly beautiful and embellished by nature itself. The challenge was to create a strategic brand identity that depicts more than a nest. So, we dug a little deeper and created an identity that showcased the network of a nest weaved together with perfection. The identity created was minimal, sophisticated, and elegant which corresponded to the target audience. Similar communication was designed on the space branding as well.