Digital Marketing

we try and promote effective practices of new media and
fast changing trends of internet advertising to initiate
presence in
digital marketing company in Pune

Everyone having their
presence on Google
have become the
most important
target in their
business association
The words digital and optimization have started earning more acknowledgement since this era of rapidness.

Everyone having their presence on Google have become the most important target in their business association. And why shouldn't it be when your own competitors run ahead of you by this small factor. It is pretty clear as to why becoming digitized is so significant. The added advantage of digital marketing is the omnipresence of your brand and your business globally. The new definition of advertising has evolved with digital marketing.

  • SEO
  • SMO + SMM
  • SEM
  • Email Marketing
  • Google Analytics

Digital Marketing means?

Digital Marketing is a vital part of the marketing mix. It has grown exceptionally in the past few years as more and more firms are realizing the importance of good online presence.

Digital Marketing includes several advertising channels like SEO (Search Engine Optimization), email marketing (e-newsletters), Social Media Optimization & marketing, Search Engine Marketing (e.g. Google AdWords
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Why Digital Marketing?

Brand Development:
A well maintained website with quality content, targeting the needs and adding value to your target audience can provide significant value and lead generation opportunities. The same can be said for utilizing social media channels and personalized email marketing.

Far greater exposure:
Your business can be seen anywhere in the world from one marketing campaign, the cost to do this using traditional method would be considerably high. Once the site is keyword optimized you should see a long-term return on your investment and the cost to maintain the same would be low.

Level playing field:
Your business can compete with any competitor regardless of size with an exceptional digital marketing strategy.

Reduced cost:
Online marketing strategy for your business can be developed for very little cost and can potentially replace costly traditional advertising channels like television, radio and magazine.

Easily Measurable:
Unlike traditional methods, you can check in real time what is or is not working for your business online and you can remodel your ad strategy to improve your results.

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Digital Marketing Modules

Search Engine Optimization (SEO)

At Optimist, Search Engine Optimization (SEO) services are assorted and substantial with the goal of maximizing online content visibility for our clients in the SERP’s (search engine results pages).

• Keyword/key phrase research for your target market
• Improve your online architecture so that its SEO friendly
• External/internal linking
• Link building

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Social Media Optimization & Marketing (SMO & SMM)

Good Relationships build Great Brands and Social media is the acme
of customer and brand matchmaking.

•   Adding optimized content in the form of posts on social media
•  Constant engaging topics will make your audience catch up
      what’s new.
•  Developing factitious stories or current news related topics will
     create interests for your audience.
•  Social media marketing (SMM) utilizes social networking
      websites as a marketing tool.

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Email Marketing

Email marketing is a quick, efficient, most cost effective and environmentally friendly way to stay connected with your clients while also promoting your business.
Optimist can tailor an email newsletter service to suit your needs. We can design, personalize and implement your email newsletter campaign.

digital marketing in Pune

Search Engine Marketing (SEM)

SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and /or organic traffic referrals from search engines.

Cost Per Click (CPC):
Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than“earning” those clicks organically. In this type of marketing the user pays when his ad is clicked.

Cost per Mille (CPM):
Cost per mille (CPM), also called cost per thousand (CPT) (in Latin mille means thousand), is a commonly used measurement in advertising. Basically means online advertising can be purchased on the basis of showing the ad to thousand viewers simultaneously. This type of method is used when user is looking for branding a product or promoting a service.

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Google Analytics

Google Analytics provides great amount of data about the website traffic and performance of the created campaign. This data is used by Optimist to help our clients make intelligent marketing and business decisions. 

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On social networks
social marketing-fb social media marketing-twtr social media-in social media-in