Shakun is an Agro-Tech company expert in soil analysis and farmer consultation. The aim of the project was to create a distinctive identity that reflects what the brand stands for. Of course, the colour palette green was our go-to choice but the challenge was to design an identity that entails everything Shakun stood for. How could one show everything? Well, we did! The idea was to show different agriculture terrains in India. The identity showcased the incredible lands of India with different shades and textures. The hexagon shape (similar to a honeycomb) signifies the powerful glue that holds these different terrains together and shines out.