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Soulera

Soulera is a herbal cosmetics brand which offers a range of products which are 100% organic and skin-friendly.

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Objective

To design and create the logo for the brand and also to design and work on its packaging. Also to work on SMM & SMO.



Description

Our design team had only one motive while working on the logo. It was that the logo should be colloquial yet have a reflection of inner-self. Hence use of ‘chakra’ in the logo made it more effective and true to its name. Complete packaging was designed by keeping in mind the concept of inner beauty. It focused on the concept of inner beauty. Our digital marketing team developed campaigns which concentrated on conveying product importance & information so as to create awareness and engagement.

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