A story of creating fineness

As one of the most prominent builders in Pune and Pimpri-Chinchwad, Aksha Group is one of the biggest names in the real estate industry. They tend to pursue excellence and efficiency in their sector through innovation and the newest forms of technology. They wished to rebrand owing to multiple technical reasons. Assessing the current branding strategy, redesigning the new one was a remarkable journey for us. The idea is to put ourselves in the audience’s shoes to comprehend the pain points and analyze accordingly. The new brand identity created was minimal and elegant, which can be easily etched in a customer’s mind and drawn on paper with ease.