Mood boards are used by the creative department to carry out the further branding process seamlessly. They are widely used in visual art that includes branding, fashion, graphics etc. It is widely used to craft a brand identity in the minds of the workforce behind the brand. The visual tools serve as a bridge between abstract ideas and concrete execution, ensuring that every member of a creative team is unified in their understanding of the brand’s identity and goals.
Mood boards can be defined as an arrangement of images that evoke certain feelings or emotions. They can be made up of anything from photos to textiles- anything that conveys the desired “vibe” or feeling. Advertising mood boards are important as they save time & energy. These basically help you find inspiration & also helps you visualize & communicate design concepts.
Mood boards are used by brands & individuals alike to communicate ideas & concepts visually. These were used by artists during the Renaissance as a way to collect images & ideas for their paintings. During the 18th century, mood boards became more formalized, with the emergence of collage. A collage is said as ‘the art of assembling disparate elements’ often on paper into a cohesive world. This technique was popularized by French artist Georges Braque & German artist Kurt Schwitters. These boards were also known as “scrapbooks” for writers & poets during this period & were used to collect snippets of text or imagery that could be used in their work. In the 20th century, these were first popularized by celebrity designers like French designer Coco Chanel & American interior designer Dorothy Draper.
These are collages that are approachable and easy to understand- even for people with little design experience. Motivational, energetic, & bright words work well for establishing a tone of voice for the content to be created. If you are to design an app for a grocery delivery e-commerce store, you can use a mood board wherein visual elements related to the product are implemented. It sets a brand tone and a design thinking cycle. Purpose of mood boards:
These boards can serve many purposes starting with organizing the inspiration around a project. They can be a valuable resource in the branding strategy throughout the project. It is imperative to keep the style & aesthetics consistent & also on track with a client’s goals & expectations.
Here is how creative teams are helped via mood boards:
One of the biggest advantages of a mood board is that it’s a valuable tool for communicating with clients & other team members. Anyone on the creative team can create the board and they can be effective when collaboratively used. It can also be used as a persona-creation process that helps to establish the brand identity.
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