Brand Voice in dictionary words is the single most effective channel, reflecting your company values that are to be used in all communication pathways that reach the consumer. Now, we could have left it at that and called it a day leaving our consumers to figure it out themselves but instead we provided a live voice to our brand making it seem that it’s not a computer typing but a human who is willing to explain things in minute detail. That is our brand voice simple, quirky yet authoritative.

Now, think about your most favourite brand, and what makes them so special to you? Is it the product/service or the fun quirky tone that they use to make the products seem more appealable and the brand more humane. Although the quality and ingenuity of products plays a crucial part in establishing the success of any business, the brand voice is another prime element that is never to be overlooked. It helps ensure that your brand is visible and stands out in a competitive market. A well-defined brand voice can also help you craft a business that is carefully curated and matches similarly in all aspects, for e.g: If you are looking for a fun, relatable brand voice it is also equally important to make sure that visual aspects such as website design, packaging, advertising etc. all come together in a seamless unified vision.