Marketing tactics during the festive season can range from something as simple as increased sales and offers to complex ad campaigns featuring effective and often manipulative storytelling that help the brands ground their footing and grow their sales manifold during the festive months. Brands like Amazon and Myntra use a multifaceted approach to capture consumer interest and drive sales without seeming too corny or unprofessional. Now, let’s look at some of these effective marketing strategies and how you can also utilise them to grow your own brand:

• Effective Storytelling
  Effective storytelling plays a crucial role in marketing, brands often craft narratives that resonate with the values and traditions of the festive season creating a deeper bond with their audience. By using stories that directly appeal to a customer’s sense of nostalgia or emotion, they highlight the importance of celebrating festivals using only their products. For e.g. Myntra highlighted the joy of sharing festivities with your extended family – maids, security workers etc, to amplify the feeling of togetherness and how Myntra plays an active role in sharing the joy.
  
• Sales and Offers
  During the festive season, brands offer huge discounts, limited time offers and bundle deals that make shopping more attractive. These promotions create urgency, encouraging consumers to make purchases now at reduced rates rather than later.
  For e.g. Amazon launched it’s Great Indian Festival sale in 2015 with a five-day sale event that garnered a skyrocketing revenue and has continued ever since with exclusive discounts and offers on crores of products across categories
• Emotional Marketing
  Brands tap into festive emotions such as love, joy and nostalgia through their marketing campaigns. This emotional appeal can make consumers feel more at ease and connected to the brand, which further influences their purchasing decisions.
  For e.g. Amazon’s “DeliverTheLove” campaign that garnered massive success and love for its innovative portrayal of familial bonds.
  Fun Fact: They even portrayed their product secondary to the primary joy of meeting your near and dear ones.
• Contests and Giveaways
  

  Brands often organise contests, quizzes and giveaways that encourage consumer participation. These activities not only enhance engagement but also create excitement around the brand and its offerings.

  For e.g. Flipkart’s “Play and Win” contest is a classic example of how brands use innovative strategies like contest to engage their audience and further increase brand recognition and loyalty.

  Now, let’s look at a few brands that have efficiently used these strategies to establish a tight hold on the market and continue to do so effortlessly.