why SEO is important

Table of Contents


SEO is a sustainable way to market your website. Using it to create a regular audience & generate consistent leads is essential for a website’s success. Brands that implement an organic strategy the right way are standing out early and often- and it’s more important now than ever. In digital marketing, SEO is made up of multiple elements, and knowing what they are and how they work is key to understand why SEO is so important. Leveraging a SEO strategy to optimize your web pages can get your business found by the most significant members of the customer base through improved search rankings & drive qualified organic traffic to your site.

Understanding the Importance of SEO

SEO is important for brands as it’s a highly effective way to improve your brand’s visibility through organic traffic to your website. As a part of digital marketing, it helps to establish your brand as a trusted authority in your industry, sustainably and reliably to grow your business and much more. Here’s how each of these factors contributes to the importance of SEO for your brand.

  1. Visibility & rankings:
    When searching for a service or product online, users are more likely to choose one from the top five suggestions that the search engine shows them. After all, while Google may return thousands upon thousands of search results for any given term, the vast majority of searchers never make it to the first page. SEO, in digital marketing, helps you rank higher in search results and garner more visibility online, making potential customers more likely to click over to your site & convert.

  2. Growth:
    To increase online visibility organically, SEO is an important element. The higher you rank on a search engine for a variety of high-volume keywords, the more organic web-traffic your site will receive. A well-optimized website has higher possibilities of gaining more customers and make more sales due to increased leads. It is highly likely that people will share your brand across various social platforms like Facebook or Instagram once they’ve found your website through a search engine.

  3. Trustworthy:
    The better your website is optimized, the higher you’ll appear on search engines. Ranking higher on Google is a benefit for all brands as visibility increases, there’s a secondary benefit you gain from potential customers. The user experience comes under this picture as it is a vital ranking factor into Google rankings. Users tend to defer to the recommendations that a search engine generates, so having a higher position for the keywords a user is searching for will solidify your product or service as trustworthy in user’s mind.

  4. User experience:
    Into the process of digital marketing, a well-optimized website gains brand exposure as it clearly communicates what product or service it offers. It means by catering the site to search engines like Google or Bing, you’re also catering it to the user’s experience. This means the search engines and users are able to easily get the information they need. On the other hand, if a user struggles to navigate your site, chances are that search engines will as well.

  5. Web traffic:
    Via digital marketing practices, SEO increases your website’s reach. It means it generates potential customers or generates leads. This directly correlates to an increase in sales- because the more relevant people see your site- the more chances you have to sell them.

Components for a proven SEO strategy:

Search Engine Optimization is a vital marketing strategy that help online retailers build an efficient Internet business. It is a process of crafting your website according to the algorithms that search engines use to rank websites based on signals that the website emits. Businesses with exceptional SEO strategy have a competitive advantage over non-optimized websites. To increase the website’s reach, attract more traffic, & build customer loyalty it is one of the best digital marketing strategies.

These are some basic components to be kept in mind for higher rankings via SEO: 

  1. Keywords:
    The targeted audience reach is the main goal of any business. A lot of combination of keywords are needed to be used in order to make the website rank on search engines. Keywords are the way to drive targeted traffic to the website to increase awareness. The process starts from starting to brainstorm potential suitable keywords via various tools available in the same regard. The Google AdWords Keyword Tool will help you get noticed.

  2. Meta Tags:
    The Meta tags play a vital role in SEO. If you type any keyword into a search engine, it is displayed in the title for that page. Google looks at the page title as a signal for relevance of that keyword. The same is with the description of that page.

  3. Backlinks:
    Backlinks can be said as the queens as content is the king already! The search engines have stated that have increased website authority, the quality of content posted should be of value. Something unique that adds to knowledge horizons of the viewers or readers. You can build backlinks by submitting monthly or bi-monthly press releases on any trending company and by contacting popular blogs in your niche. Create the best possible product site you can for digital marketing, so people talking about the products you sell will link back.

  4. Content:
    Content will remain the king. Search engines have confirmed that posting quality content is the best way to not only rank for keywords, but also create positive user experiences. This goes a long way as you’re educating your customer i.e providing value to your customer. It builds authority in your niche that leads to boost in sales. Into digital marketing, the value created by your content matters the most at any given time. Engaging content builds curiosity among readers or viewers to go through more content posted by you which increases website reach & builds authority gradually.

  5. Technical SEO:
    This one is a critical strategy of digital marketing. It involves optimizing the infrastructure of a website to enable search engines to discover, index & crawl the website pages. It also includes managing the technical aspects of SEO such as speed, sitemaps, URL structure & site navigation. While technical SEO seems complicated, it is actually an essential component that makes your website user-friendly, mobile-friendly, & keeps the website functional.

  6. Analytics & Reporting:
    Accurate reporting is the most vital thing in a SEO campaign. If you exist in a rapidly changing industry it can prove important to integrate a quarterly or once in two months keyword research task into your SEO process. When you attribute keywords and landing pages, it is easy to see exactly what keywords and landing pages are primary drivers of your SEO process execution and your overall SEO strategy.


Digital marketing requires having a solid SEO strategy, especially in today’s competitive world. A brand needs to follow these practices to increase the chances of getting to the top of the search engine result pages (SERPs). With the help of analytics and a bit own research, you will crack the game of SEO in digital marketing. It requires patience, consistency in quality content posting & being updated with the trends into your core field.