FinTin is a fintech company aiming to reach and financially serve all the underbanked people and youth by creating easy-to-use financial products that minimize the credit gap in the country. We envisioned FinTin’s purpose a step beyond lending money to the youth. The idea was to focus on offering and establishing a strong financial base in the country that would include especially the youth who would understand the basic know-how of Indian financial systems. The brand identity and website reflected the same message, where along with borrowing money, FinTin encourages every individual to understand the basic finance that plays a significant role in life.