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Brand Identity Design

Brand Guideline Book

Web/ UI-UX Design

Digital Media Marketing

Brand identity is your brand's signature - create one that is authentic, memorable, and timeless.

A strong and distinctive brand identity will always speak first and louder for your brand before you do.


A brand logo is a visual representation of a company or brand that helps to establish its identity and differentiate it from competitors. It is often the first thing that people see when they encounter a brand, and it serves as a powerful symbol that communicates the brand’s values, personality, and mission. There are several types of brand logos, including:

Key elements of logo design

Simplicity: A good logo should be simple and easy to recognize. It should be memorable and easily identifiable at a glance.

Color: Color plays an important role in logo design. The right colors can convey the right message and help your logo stand out. It’s important to choose colors that are appropriate for your brand and industry.

Typography: The typography used in a logo is just as important as the design itself. It should be legible, easily readable, and complement the overall design of the logo.

Originality: A good logo should be original and unique. It should stand out from the competition and be easily distinguishable.

Versatility: Your logo should be versatile and work in a variety of different settings, from digital to print. It should look good in different sizes and formats.

  1. Define your brand identity: Before creating a logo, it’s important to have a clear understanding of your brand identity, including your mission, values, and personality.
  2. Research your competition: Conduct research on your competition to understand their branding and logo designs.
  3. Identify your target audience: Understand your target audience, their preferences, values, and expectations.
  4. Determine the message you want to convey: Determine the message you want your logo to convey, whether it’s professionalism, creativity, or innovation.
  5. Sketch out ideas: Start by sketching out ideas and concepts for your logo design. This will help you visualize your ideas and explore different options before finalizing a design.
  6. Test your design: Once you have created a logo design, test it with your target audience to get feedback and refine the design if necessary.
  1. Don’t make the logo design too complicated or cluttered with too many elements.
  2. Don’t use too many colors that can be overwhelming or distracting.
  3. Don’t use trendy or overly decorative fonts that can quickly become dated.
  4. Don’t copy or imitate other logos, as this can damage your brand’s reputation.
  5. Don’t rush the design process – take the time to create a logo that effectively communicates your brand message.
  6. Don’t ignore feedback from your target audience – use it to refine your logo design and ensure that it resonates with your audience.
  1. Wordmark: A wordmark or logotype is a logo that consists of only the brand’s name in a unique and stylized font. Examples of brands that use wordmarks include Coca-Cola, Google, and IBM.
  2. Icon: A icon logo is a logo that consists of a simple graphic or symbol that represents the brand, often accompanied by the brand name. Examples of brands that use symbol logos include Apple, Nike, and McDonald’s.
  3. Combination Mark: A combination mark is a logo that combines a symbol or icon with the brand’s name in a unique and stylized font. Examples of brands that use combination marks include Adidas, Burger King, and Pepsi.
  4. Emblem: An emblem logo is a logo that consists of the brand name enclosed in a symbol or icon. Examples of brands that use emblem logos include Harley-Davidson, Starbucks, and the NFL.
  5. Lettermark: A letter mark logo is a logo that consists of the brand’s initials or acronyms in a unique and stylized font. Examples of brands that use letter-mark logos include IBM, HBO, and NASA.
Why does brand logo matters?

A brand logo is an important aspect of a brand’s identity and can have a significant impact on how consumers perceive and interact with the brand. A well-designed and memorable logo can help to establish brand recognition, communicate the brand’s values and personality, and create an emotional connection with consumers.

How to find a logo for a brand?

To find a suitable logo for a brand, it is important to start with a clear understanding of the brand’s values, mission, and target audience. The logo should be a reflection of the brand’s personality and should effectively communicate the brand’s message to the target audience. This can involve researching competitors’ logos and identifying elements that stand out or could be improved upon.

Spotify Logo

“The strongest logos tell simple stories.” ~ Sol Sender

Some brands use simple and iconic logos that are easy to recognize and remember, while others use bold and vibrant colors to create a memorable visual impact. Whereas, a few brands use their logos as a way to communicate their brand values and messaging.