Creating an unparallel brand identity for Mohini

Mohini Jewellers was one of the intriguing projects for Optimist Brand Design. We envisioned Mohini as a brand where every woman can find herself and say, “Yes, that is me.” So, we went on a different path of perspective. What is beyond sparkling jewellery? There is the woman. A woman with her innateness, courage, confidence, and a thousand hues of emotions and qualities. They all carried that innateness with grace. Mohini is every woman. Mohini wears courage and confidence as jewellery. She shines brighter with her charm, and her innate values are what make her drop-dead gorgeous in every shape and colour. Handcrafted jewellery by Mohini embraces each shade of quality.