For Generations, Pune Has Trusted the Ugam Ghee Brand to Bring Richness, Warmth, and a Taste of Heritage to Every Home-Cooked Meal.
Since 1969, Ugam Ghee has been a symbol of purity and tradition in Pune. To stay relevant for modern households, the brand embraced rebranding that strengthened its identity online and offline.
With a smart 360-degree brand marketing strategy, Ugam Ghee continues to deliver its heritage and richness to kitchens across the city.
We shared Ugam Ghee’s story of heritage, purity, and health through thoughtful content creation. We helped them connect with modern households, while ensuring their message reached every touchpoint.
We focused on Ugam Ghee’s rich heritage to create a brand that bridges tradition and modern wellness.
Guided by our expert strategists, along with thoughtful marketing to build brand awareness while highlighting the brand’s purity and authenticity.
Ugam Ghee features a refreshed logo and design that blends traditional elements with a modern touch. Its visual identity and branding reflect the brand’s heritage while feeling approachable and relevant to today’s families.
A thoughtful approach ensures that purity, trust, and warmth come through in every interaction.
Ugam’s logo design reflects care, precision, and balance. Every element, from the five circles to the radiant details, is thoughtfully placed to create a harmonious and memorable visual. This attention to detail makes the logo feel authentic and reinforces Ugam’s identity as a brand known for quality and excellence.
Ugam Ghee’s packaging design captures the essence of its danedar texture and golden richness. Every detail, from the label to the jar, reflects the care and tradition behind the ghee, inviting families to experience the same wholesome goodness that Pune has trusted for generations.
Combining thoughtful social media marketing, content creation, subtle SEO, and paid promotions, Ugam Ghee’s digital presence now mirrors the warmth and purity of its ghee, connecting the brand to homes in Pune and beyond.
Ugam Ghee’s website brings the brand story and products to life in a way that’s easy to explore. The clean, responsive design makes shopping simple, while thoughtful website development and an SEO-friendly website ensure it reaches the right audience.
With ongoing website maintenance and support and careful planning, the site stays fresh, engaging, and true to the brand’s heritage.
The rebranding brought Ugam Ghee closer to modern households while honoring its legacy. Footfall in retail outlets rose, online interactions increased, and the brand reached audiences who hadn’t connected with it before.
Through 360-degree marketing and digital transformation, Ugam became a brand that blends purity, tradition, and contemporary appeal seamlessly.
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