Group 125

An identity justifying the brand name

Client

The Rustle

Services

Brand Identity Design

timeline

8 Weeks

Website

ashure.in

The rustle logo

Designing a strategic brand and brand identity

The Rustle Nest came to Optimist with an empty slate. That meant, we had the whole canvas to ourselves. It was a budding brand with the intention of establishing the finest bistro in Pune. The name “The Rustle Nest” came to light after a site visit to the bistro, where we found the location astoundingly beautiful and embellished by nature itself. The challenge was to create a strategic brand identity that depicts more than a nest. So, we dug a little deeper and created an identity that showcased the network of a nest weaved together with perfection. The identity created was minimal, sophisticated, and elegant which corresponded to the target audience. Similar communication was designed on the space branding as well.

challenge
To build an identity resonating the target audience
solution
Strategized a brand identity that aesthetically stood out
result
Well established brand awareness
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challenge

To build an identity resonating the target audience

solution

Strategized a brand identity that aesthetically stood out

result

Well established brand awareness

contact

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