Soyo is a soy food manufacturing company that offers healthier and more delicious food made purely from soy. The brand specifically focuses on the health and wellness of youth. Keeping the same in the mind, team Optimist envisioned a website that would tick the youth population to discover Soyo and its product till the end of the website page. page. The key to achieving this was to include a colour palette that would resonate with the target audience and a communication language that speaks the audience’s lingo. Hence, we designed the product packaging and a website with vivid and vibrant colours that made the brand appearance friendly and relatable.
Create a web design that would resonate with target audience
A design language that works for the audience
Fine product packaging and website design
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