Group 125

A brand empowering mindful food choices

Client

Soyo

Services

Brand Identity Design

timeline

8 Weeks

Soyo logo

A website exuding vibrancy and joy

Soyo is a soy food manufacturing company that offers healthier and more delicious food made purely from soy. The brand specifically focuses on the health and wellness of youth. Keeping the same in the mind, team Optimist envisioned a website that would tick the youth population to discover Soyo and its product till the end of the website page. page. The key to achieving this was to include a colour palette that would resonate with the target audience and a communication language that speaks the audience’s lingo. Hence, we designed the product packaging and a website with vivid and vibrant colours that made the brand appearance friendly and relatable.

challenge
Create a web design that would resonate with target audience
solution
A design language that works for the audience
result
Fine product packaging and website design
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challenge

Create a web design that would resonate with target audience

solution

A design language that works for the audience

result

Fine product packaging and website design

contact

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