Unlike mood boards, which are often a collection of images and colors that inspire a certain mood or feeling, stylescapes are a more comprehensive and cohesive approach to branding. They provide a holistic view of a brand’s visual identity, including not only the visual elements but also the brand’s tone of voice and overall aesthetic.
Stylescapes are a more comprehensive and cohesive approach to branding, including not just visual elements but also the brand’s tone and aesthetic, while mood boards are just collections of inspirational images.
To create a stylescape, start by defining your brand’s visual identity, curate images that represent your vision, and organize them into a cohesive layout that communicates your brand’s aesthetic.
The important elements of stylescapes include the brand’s color palette, typography, imagery or photography styles, patterns, textures, and other design elements that represent the brand’s visual identity and aesthetic.