A community of cancer warriors

Umeed KiRun is one of the brands, in which team Optimist take utmost pride. It came with a significant and much-needed purpose in society. They intended to focus on empowering cancer survivors and those who are still battling the disease by organizing outdoor programs and activities that would unite the warriors. We designed the logo depicting rays of hope that follows the idea of empathy over sympathy. The outdoor creatives and the brand identity stand for the concept of promoting empathy towards cancer patients and instilling a sense of hope and positivity.