Ideate. Sip Coffee. Repeat

Bringing over a decade of creative experience!

As brand strategy consultant we help brands find their competitive edge in a sea of sameness

Optimist Brand Design is the leading brand design company, residing in Pune. With our extensive 15 years of experience, we hold expertise in brand strategy and management, creative website design, social media marketing strategy, and brand identity design services. Our holistic approach offers a 360° marketing plan and a deeper connection of brands with the audience.

Our work


years and counting

Dive into our captivating portfolio, a testament to our prowess as a leading brand design company. Witness innovation, precision, and transformative branding solutions.


Rajyog Paints

We envisioned Rajyog Paints as a brand that would create a unique place in its target audience.



The journey of Messung Ourican to create brand perception started with the website design that would keep the audience hooked.



Fly’s rebranding journey commenced with an impactful and minimal identity that extended to the website and other branding collaterals.


Mohini Jewellers

Mohini Jewellers was one of the intriguing projects for us. We envisioned Mohini as a brand where every woman can find herself and say, “Yes, that is me.”

Our Services

Brand Strategy

Brand Core, Brand Positioning, Brand
Storytelling, Brand Extension

An effective brand strategy and management can work wonders, supported by compelling design and branding collaterals (which by the way, we already do). With Optimist Brand Design, take your marketing brand strategy to a new level of innovation.

Brand Identity

Logo Design, Visual Branding,
Packaging Design, Brand Style guide

With our comprehensive brand identity design services and graphic design services we ensure to create an identity that reflects the core values and purpose of the brand. We are a holistic packaging design agency that understands various aspects of brand identity and branding collaterals to its core.

Website Design & Development

Website Design, Website Development,
Website Maintenance & Support

Creative website design is one of our fortes where with a team of expert designers and web developers we have created diverse high-performing websites. We understand customer behaviour and its impact on website interaction. Hence, our solutions are tailored to each brand, catering to its unique audience.

Digital Marketing

Social Media Marketing, SEO,
Public Relations Services

We understand your brand to the core to give effective results. This boosts our process to craft compelling social media marketing strategies, SEO plans, Ad campaigns, and content marketing. We offer a holistic package that empowers your brand to stay a step ahead of competitors.

Motivational quote reinforcing strategic branding
Group visual showcasing comprehensive branding services
Focus area visual demonstrating targeted marketing efforts
Industries visual representing diverse marketing and branding sectors


” Brand identity is the heartbeat of a business, resonating its essence. It’s not just design; it’s the soul of storytelling. “

Aniket Sathe visual showcasing leadership in brand strategy

Aniket Sathe


Building Memorable Brand Stories

Focus areas

Brand Purpose
Brand Persona
Brand Positioning
Brand Communication Strategy
Brand Competitive Landscape



A little sneak peek
into our wall of fame!

Our Clients


verified clients

We have been collaborating with phenomenal clients who mutually helped us to put forth our best work every single time.

Partner with us to empower brands, together we'll transform industries, innovate narratives, and leave a lasting impact on the world



verified reviews

Glowing testimonials from satisfied clients showcase our commitment to excellence and our ability to exceed expectations with pride.