6 Characteristics Of Logo You Must Know

Branding & Marketing

6 Characteristics Of Logo You Must Know

A content strategy of the brand is the skeleton of the brand and its stature. But the face of the brand is the logo it adorns. While ‘logo’ might seem short, casual and jolly word, it comprises more importance than you think. A logo is conceived, vastly, as a depiction of a business or commercial establishment with some creative hints in it, it is substantially more than that. Remember it’s the face of your brand so be careful while belittling its significance. We have curated a few attributes of the ‘logo’ you must consider while designing and setting it up.

There is a foundational structure and a flow, to arrive at a certain point which can be denoted as the ‘logo’. This structure involves a few attributes which are as follows-

1. Brand Story

To say- the logo is the face of the brand, primarily you need to study the entire anatomy of the brand. From brand nomenclature, its philosophy, mission, vision, morals and values to its business, finance, marketing and client relationship everything must be considered while creating a logo. The imperative characteristics of a brand- What, Why & How, will ease your process to create a precise logo design.

2. Study Competitors

To initiate the logo design process, it’s always preferable to study competitors’ logos and minute elements instilled in them. Understanding shapes, sizes, colour palettes and resonance with their brand story will give you an idea to create your own process. However, their target audience and demographic can be different and thus you cannot directly implement their ideation process.

3. Audience Resonance

You can go over-the-top with your logo designs and ambitiously create an unconventional logo or even de-emphasised one. But if you have a straight, targeted and dedicated audience, you must understand whether your logo will resonate with them and speak their language. You can be optimistic with the design but should know your audience to cater efficiently.

4. Minimalism Dominates

Well, if you have studied the anatomy of the brand by now, you might have understood that the face’s proportion is smaller compared to the entire body and that defines- the logo is just a depiction, the shortest one in fact, of brand identity. So while designing the logo you must keep in mind that- ‘less is more’ and hence, choose all the elements very precise, brisk and apt. The most minimalistic design can dominate brand operations, its social existence and create curiosity (which, let’s be honest, every brand seeks!). Minimalism has the ability to speak multitudes in a laconic way.

5. Versatile, But Feasible?

Let’s consider you have created a few versatile logo options comprising your brand story and you crave for adding many more elements of business sense and commercial perspective that is the time you must stop. Because accommodating too much in a brisk design will make it messy, sizeable and uncanny. It will become difficult to utilise it for various applications like- online ads, offline communication, giant billboards and small business cards.

6. Relevancy & Timelessness

To conclude, we think the logo is the best way to depict brand philosophies in a creative, imaginative and crisp manner. After all, there must be an appropriate face to represent your brand!

Branding & Marketing