Can you believe a human body without a skeleton? Similarly, a brand without appropriate content is like a weak skeleton which certainly won’t last too long. However, precise content associated with the brand’s fundamentals will keep the brand young, active and relative. So the content strategy is an objective of growing your brand’s awareness and audience by creating and distributing content that informs, educates & engages.
Content strategy efforts will be more effective and efficient with proper awareness and documented plan. That’s not just us suggesting you, but more than half of the most successful brands have a well-established plan of content as they know what will keep the brand’s stature solid. Also, content strategy costs you 60% less than external marketing and creates three times more impressions. Brand strategy substantially stands on content and it is one of the vital ways of developing a brand. So including a content strategy in the branding framework should be a no-brainer and its outcomes are too great to ignore!
Understanding your audience is very important while curating content. Knowing buyer persona, tone, mindset, beliefs and psychology will help you create more personal content which will be associative in nature. After all, you wouldn’t wish to embarrass, mock or ridicule your audience by being unaware and ignorant! Would you? Certainly not ideal!
Use the topics in your content; that your ideal customers are interested in.
Use your keyword research tool to see what top-ranking pages are and what type of content, is generating the most traffic. This is a great point to make sure your content is reaching more distribution channels.
To develop a compelling, brand-building strategy, you need to prioritise creating high-quality content. An average person’s big portion of time spent is for consuming content. To hold your audience’s attention, you need to be creating high-calibre content. So give your best in terms of content but surely as per your brand guidelines.
There you go! Acknowledging content and its importance is the first step you must take to really get into strategic brand management. After all, no one would like to see a blank page on a website, social media posts or even physical marketing channels (unless intentional!), and that says a lot about the dominance of content.