Ash Software Pvt. Ltd.

From ingenious environmental branding, and product catalogues, to social media creatives, we ensured 360-degree marketing and branding that strictly followed the brand guidelines.


Industry / Duration

Information Technology



Ash Software Pvt. Ltd. is an IT company with expertise in designing technological solutions for the travel industry. The objective was to rebrand the company’s image to attract new talent and showcase the zesty and vibrant side of the company with dynamic people and lively workspace work. Team Optimist started by filtering out the significant aspects essential to Ash Software’s brand identity like the travel domain, IT company, young minds, and a friendly, concept of an open environment where ideas could flow freely. Once the ground details and research were done for the brand identity, our team brainstormed and ideated possible approaches.

To implement the renewed brand image, we redesigned the brand identity, brand collaterals, and environmental branding. All things acting together gave the brand a new, refreshed look and feel.

ash software website
ash software logo inspiration
ash software business card
ash software letterpad
ash software identity card
ash software t shirt
ash software bag
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