A brand built for a safer workplace

We have heard of policies and software that take action against workplace harassment. But, exactly how many of them are successful enough to offer justice to the victims? Does the long-time span to process the incident do justice to the victims? That’s where Ashure jumped in! For Optimist, Ashure’s brand identity is one of the finest projects that we showcase with pride, owing to the brand’s purpose. We designed a brand identity that stood for every woman’s safety in the workplace. Our team envisioned a brand that assured every woman that there is a possibility of absolute righteousness and empowered her integrity.