JioHotstar’s ‘Mahabharat: Ek Dharmayudh’ — India’s first AI-generated series Shows How Technology Meets Mythology
Share Table of Contents JioHotstar’s ‘Mahabharat: Ek Dharmayudh’ — India’s first AI-generated series Shows How Technology Meets Mythology Human + Machine: The Bridge of Emotion Recently, I watched “Mahabharat – Ek Dharmyudh” on JioHotstar a series that claims to be India’s first fully AI-generated show. Technically, it’s breathtaking. Every frame is grand, every visual meticulously rendered, every […]
From Wall Colour to Warmer Memories: How Optimist Re-imagined Rajyog Paints’ Brand Identity
Share Table of Contents From Wall Colour to Warmer Memories: How Optimist Re-imagined Rajyog Paints’ Brand Identity A freshly painted wall has a smell. A sound. A feeling. It echoes laughter from a family moving into their first home. It holds the handprint of a child growing taller. It witnesses seasons of festivals, celebrations, and quiet […]
How Branding Evolves in 2026: AI, Immersion, Motion & Voice in Focus
Share Table of Contents How Branding Evolves in 2026: AI, Immersion, Motion & Voice in Focus In 2026, your brand won’t just look beautiful, it will listen, move, and adapt. Logos will shift with mood, packaging will respond to touch, and voice will become the new handshake of digital experience. We’re entering an age where brand identity isn’t a static style […]
Motion Graphics in Brand Storytelling – The Next Big Wave
Share Table of Contents Motion Graphics in Brand Storytelling – The Next Big Wave In the era of shrinking attention spans and content overload, brands are turning to motion graphics to make their storytelling more dynamic. These animated elements are redefining visual content strategy, blending design, animation, and narrative to create unforgettable experiences. For brands […]
Packaging Design Techniques that Influence Customer Decisions
Share Table of Contents Packaging Design Techniques that Influence Customer Decisions In today’s hyper-competitive marketplace, packaging design is no longer just about wrapping a product, it’s about creating an experience. The moment a customer sets eyes on your product, decisions are already being made. Does it appeal? Does it align with their values? Does it […]
Answer Engine Optimization (AEO) Explained: What It Is, How It Works and Why It Matters for SEO
Share Table of Contents Answer Engine Optimization (AEO) Explained: What It Is, How It Works and Why It Matters for SEO Search is evolving. Gone are the days when users typed keywords and scanned multiple blue links. In 2025, consumers expect direct, AI-generated answers. This shift has given rise to Answer Engine Optimisation (AEO), a […]
Sustainability in Branding: A Competitive Advantage in 2025 and Beyond
Share Table of Contents Sustainability in Branding: A Competitive Advantage in 2025 and Beyond In the past decade, sustainability in branding has transitioned from being a “good-to-have” differentiator to a non-negotiable requirement for businesses. As climate change, resource scarcity, and social accountability dominate global discussions, brands are under intense scrutiny to demonstrate authentic commitment to […]
Top Global Branding Trends 2025 Every Brand Design Strategy Consultancy Should Know
Share Table of Contents Top Global Branding Trends 2025 Every Brand Design Strategy Consultancy Should Know In an increasingly fragmented, fast-moving world, branding is no longer just about logos, colors, and catchy taglines. It’s about resonance – with culture, values, emotions, and data. As we move into 2025, the brand strategy landscape is evolving at […]
How to Build a Brand That Connects Emotionally with Your Audience
Share Table of Contents How to Build a Brand That Connects Emotionally with Your Audience Picture this; a customer walks into a store with dozens of similar products, all competitively priced, all promising quality. Yet, they reach for one specific brand without hesitation. What makes this choice? It’s not the product specifications or the price […]
Bridging the Gap: Aligning Your Online and Offline Brand Presence
Share Table of Contents Bridging the Gap: Aligning Your Online and Offline Brand Presence In today’s fast-moving, hyper-digital world, your brand can’t afford to show up one way online and another way offline. Customers expect a smooth, connected experience that creates a seamless universe for your brand. Whether your customers are scrolling through your Instagram […]