Mastering the Art of Crafting Brand Tone and Voice Like Cadbury
Share Table of Contents Mastering the Art of Crafting Brand Tone and Voice Like Cadbury When we talk about brand tone and voice, it’s easy to dismiss them as plain marketing, something that exists solely to make businesses sound polished and professional, but that’s where we make a mistake. In reality, brand tone and voice […]
McDonald’s In India: A story of Rags to Riches
Share Table of Contents McDonald’s In India: A story of Rags to Riches Today McDonald’s is the world’s fastest growing food chain serving over 69 million customers daily in more than 100 countries. It’s hard to imagine that this global empire once began as a small, humble burger stand in San Bernardino, California managed by […]
How to Rebuild Trust After a Brand Identity Crisis?
Share Table of Contents How to Rebuild Trust After a Brand Identity Crisis? Into an organization’s growth cycle, a brand identity crisis can emerge at any time. An established business or a new one, a crisis can come into any form & hit which can affect the brand’s identity & image. The reputation of a […]
The Psychology of Colour in Visual Content
Share Table of Contents The Psychology of Colour in Visual Content Brands often select colours for the theme which will appeal to the target group. It is actually a science wherein eminent psychology tactics are used in order to engage the target group. Colours often influence human behaviour & psychology that eventually makes them implement […]
Effective Brand Communication: Navigating the Marketing Funnel
Share Table of Contents Effective Brand Communication: Navigating the Marketing Funnel Effective brand communication is an attempt to implement ideal marketing strategies. It plays a crucial role in the consumer perceptions & fostering brand loyalty. Marketing experts have defined effective marketing communication as: “Reaching the right market, with the right message, through the right channels, […]
Rebranding: When and How to Refresh Your Brand Identity
Share Table of Contents Rebranding: When and How to Refresh Your Brand Identity Businesses need to stay relevant in today’s fast paced business world. Markets are evolving at a rapid pace especially due to the major shifts in the digital sphere. Consumers have become more responsible about environment & hazard to the nature, so they […]
Personal Branding: Deconstructing the need of it
Share Table of Contents Personal Branding: Deconstructing the need of it As marketing geeks, we often want to establish a personal brand. We strive for the same day-in & day-out. Personal branding is where you’ve successfully created a perception about yourself in the minds of your target audience & your competitors as well. It is […]
Redefining the Art of Content marketing for brand building
Share Table of Contents Redefining the Art of Content marketing for brand building Over-night success is now possible. Yes, absolutely possible. Via content marketing. Brands are seen as personalities wherein winning the customers heart is the topmost priority. Amidst the competition, getting noticed or standing out has been challenging than ever. But with content marketing, […]
The Brand Identity: Crafting it the Right Way
Share Table of Contents The Brand Identity: Crafting it the Right Way Picture this. You’re attending a social gathering where a number of people have participated. You feel like a no one as you do not recognize anyone in the crowd. You’re just there standing in the middle looking at & thinking about others. But, […]