Group 125

Foundational Beliefs

Brand Persona

A persona that makes a statement

Let’s take some insight into humorous brand persona of Old Spice.

brand Persona


Old Spice’s brand persona has successfully connected with its audience through a humorous and irreverent approach to marketing. The brand has created a unique voice and style that is entertaining, memorable, and relatable to its target demographic of young men. By using offbeat humour and over-the-top masculinity, Old Spice has positioned itself as a fun and cool brand that resonates with its audience.

One of the key elements of Old Spice's personality is its sense of humor. The brand often features absurd scenarios and tongue-in-cheek humor that make them stand out.


Brand personality refers to the human-like traits, characteristics, and values that are attributed to a brand. It includes the brand’s tone of voice, style, and messaging that creates a unique identity and emotional connection with its target audience.


Brand personality helps to humanize the brand, making it more approachable and relatable. When a brand communicates in a conversational tone that resonates with its audience, it can create a more personalized and authentic experience for the customer.


Thorough market research and understanding of the needs and preferences of the target audience helps a brand to craft a distinctive brand voice and tone that speaks its audience’s language and resonates with them.

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Sahakar Nagar, Pune, Maharashtra 411009

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