RED BULL DOES NOT GIVE YOU WINGS. What happens when people take advertising slogans literally?
Branding & Marketing RED BULL DOES NOT GIVE YOU WINGS:What happens when people take advertising slogans literally? Introduction:Brand marketing is harnessed by the power of this creativity which does not only give you a good story but makes you sure and see what exactly and how exactly the brand hits right into its bull’s eye. […]
The Power of Minimalism in Modern Brand Design
Branding & Marketing The Power of Minimalism in Modern Brand Design Introduction: In the fast-paced world of brand design, where consumers are bombarded with visual information from every angle, the concept of minimalism has emerged as a timeless trend. Minimalism, characterised by simplicity, clean lines, and a focus on essential elements, has gained significant traction […]
Navigating the New Normal: Digital-first Branding Strategies
Branding & Marketing Navigating the New Normal: Digital-first Branding Strategies Introduction:The digital landscape has become more crucial than ever as the world adapts to a new normal. With the ongoing pandemic reshaping consumer behaviours and priorities, brands are reimagining their strategies to thrive in this digital-first era. Let’s explore how brands are leveraging this shift […]
Brand Authenticity in the Age of Influencer Marketing
Branding & Marketing Brand Authenticity in the Age of Influencer Marketing Introduction:In the era of social media and influencer marketing, brand authenticity has become a critical factor for successful branding. Consumers now seek genuine connections with brands, and they value authenticity more than ever with apt brand consistency. This blog explores the challenges and opportunities […]
Sustainable Branding: Embracing Eco-Friendly Practices & Green Initiatives
Branding & Marketing Sustainable Branding: Embracing Eco-Friendly Practices & Green Initiatives Introduction:In today’s world, sustainability has become a crucial consideration for brands. This blog explores how sustainable branding practices and green initiatives can not only benefit the environment but also drive brand value and resonate with conscious consumers. Discover the power of eco-friendly strategies in […]
Storytelling Is The Best Brand Strategy. Know Why We Heavily Vouch For It!
Branding & Marketing Storytelling Is The Best Brand Strategy. Know Why We Heavily Vouch For It! A brand is a character in itself. A unique identity formulating a unique entity. But what is the most pertinent aspect of such a character is storytelling. The whole existence of a brand relies on the ability of storytelling. […]
Rebranding Determines New Brand Architecture. Know How We Did It!
Branding & Marketing Rebranding Determines New Brand Architecture. Know How We Did It! Revitalisation is essential to humans and so does for a commercial entity. A brand exists because of its values, objectives & presentation. The brand architecture depends upon the brand strategy and while rebranding, you are fidgeting with some vital aspects. Rebranding can […]
WEBSITE DESIGN: KEY ASPECT OF THE BRAND’S SOCIAL PRESENCE
Branding & Marketing WEBSITE DESIGN: KEY ASPECT OF THE BRAND’S SOCIAL PRESENCE As every individual or commercial entity has its own identification made in paperwork and a structure in the physical world; similarly brands’ social identity is determined by the website and more precisely by website design. A good website design significantly impacts its identity. […]
Are Premium Brands, Luxury Brands?
Branding & Marketing Are Premium Brands, Luxury Brands? Most commercial establishment aspires to work, function and represent themselves as luxury brands. Their products as luxury products and premium products. And their process as luxury marketing systems. However, luxury goods brands develop their own ecosystem where they develop luxury consumer demographics. The consumer psychology of luxury […]
WHAT DOES YOUR BRAND NAME MEAN?
Branding & Marketing WHAT DOES YOUR BRAND NAME MEAN? The name may be identifying element for an individual or an entity but should it be a direct interpretation of what that individual or entity is about? Similarly, the brand names are of several types and categories. Some are unique business names, some are impactful brand […]
