The idea was to focus on establishing a strong brand perception and encouraging youth to understand the know-how of Indian financial systems.


Industry / Duration




FinTin is a fintech company aiming to reach and financially serve all the underbanked people and youth by creating easy-to-use financial products that minimize the credit gap in the country. We envisioned FinTin’s purpose a step beyond lending money to the youth. The idea was to focus on offering and establishing a strong financial base in the country that would include especially the youth who would understand the basic know-how of Indian financial systems. The brand identity and website reflected the same message, where along with borrowing money, FinTin encourages every individual to understand the basic finance that plays a significant role in life.

fintin business card
fintin letterpad
fintin brochure
fintin social media

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We envisioned a website that would tick the youth population to discover Soyo and its product till the end of the website page.


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Rustle Nest’s identity was designed to be minimal, sophisticated, and elegant which corresponded to the target audience.