Nicolert is a packaging company serving different industries and helping them by safe and confident packaging. One of the major challenges that Nicolert has was its positioning in the market. The product was a drop in an ocean that would never find its way to reflect in a different way. The process of uniqueness started with the nomenclature of the name itself. The name “Nicolert” is an ingenious combination of the eminent name Nicolas Apert, Father of Packaging (Nicol + ert). The purpose of the name was to instil a unique perception in the mind of customers every time the name hit ears.