Rustle Nest’s identity was designed to be minimal, sophisticated, and elegant which corresponded to the target audience.
The Rustle Nest came to Optimist with an empty slate. That meant, we had the whole canvas to ourselves. It was a budding brand with the intention of establishing the finest bistro in Pune. The name “The Rustle Nest” came to light after a site visit to the bistro, where we found the location astoundingly beautiful and embellished by nature itself. The challenge was to create a strategic brand identity that depicts more than a nest. So, we dug a little deeper and created an identity that showcased the network of a nest weaved together with perfection. The identity created was minimal, sophisticated, and elegant which corresponded to the target audience. Similar communication was designed on the space branding as well.
The journey of Messung Ourican to create brand perception started with the website design that would keep the audience hooked.
Umeed KiRun is one of the brands, in which team Optimist take utmost pride. We designed a brand identity with a strong message.
