Valentina is a homegrown ice cream brand known for its natural flavours and nostalgic charm. Each scoop blends purity, taste, and a dash of playfulness that turns everyday moments into little celebrations.
Valentina had already built a loyal following with its pure, handcrafted flavours and local charm. As the brand prepared to expand across regions and appeal to a younger audience, it needed a stronger emotional voice and visual presence.
The task was to redefine Valentina through thoughtful rebranding and marketing, transforming it from a simple ice cream label into an everyday experience of joy, warmth, and connection, supported by an integrated 360° marketing approach.
Optimist worked with Valentina on a rebranding that was both emotional and scalable, using strong brand strategy, marketing, and brand positioning.
Valentina’s essence of purity, simplicity, and nostalgia for the modern world guided our rebranding. The goal was to make the brand feel close to families, young adults, and health-conscious consumers.
We focused on a clear brand strategy and thoughtful brand positioning. Valentina was presented as a premium but approachable dessert that celebrates everyday joy and meaningful moments together. By emphasizing authenticity, togetherness, and mindful living, we strengthened the brand’s presence and emotional connection.
Valentina’s visual identity was crafted to feel warm, approachable, and fresh. The logo and brand identity design, along with packaging and graphic design, work together to create a cohesive brand identity.
Every visual element, from brand iconography to overall visual branding, reflects the personality of Valentina and strengthens its presence across all touchpoints.
To truly connect with today’s consumers, we approached packaging as part of Valentina’s brand design. By studying packaging psychology and analyzing competitors in the premium and natural dessert space, we crafted designs that not only look appealing but also communicate the brand’s warmth and authenticity.
Each pack serves as a visual branding touchpoint, creating an instant emotional connection and reinforcing Valentina’s brand identity from the first glance.
We brought Valentina to life online through social media campaigns that combined storytelling with results-driven strategies.
Using a mix of social media marketing, content creation, and paid ads including Google Ads, we created an inclusive and warm voice that makes the brand feel part of daily life.
Valentina’s website was designed to do more than show products. It reflects the brand’s warmth and freshness while being easy to navigate on any device. The website design and development make it engaging for customers and informative for potential franchise partners.
The site is SEO-friendly, built with careful website planning, and supported with ongoing maintenance to keep the brand’s online presence strong.
The rebranding led to a noticeable rise in brand recall and digital engagement, particularly in Kolhapur and Pune. Consumers developed a stronger emotional connection with Valentina, driving repeat purchases and organic word-of-mouth.
Today, the brand is seen as a premium, family-friendly natural ice cream, ready to expand into new markets, with improved franchise visibility supporting growth across regions.
The journey of unique brand positioning Nicolert started with a distinctive brand name that extended to other aspects.
The crafted brand identity was designed to target people of all ages with trendy, relevant colours, coupled with fun and informational messaging.
