We envisioned Rajyog Paints as a brand that would create a unique place in its target audience.
Rajyog Paints was already flourishing in terms of revenue but it missed its mark in branding. Team Optimist envisioned Rajyog Paints as a brand that would create its unique place in its target audience. We started the process by analysing the role of walls and homes in daily life.
Every corner of home tells a story—a story of childhood memories, the first step of your newborn, the first celebration, and much more. Amidst memories, the walls are the ones that witness infinite beautiful memories. Depicting the same, the team Optimist designed a whole new brand identity and packaging for Rajyog Paints.
The emblem has been strategically chosen to reflect the brand name through its identity. An elephant is the symbol of Royalty, which was persistently utilized by Indian Kings many centuries ago. This helps the brand to create a sophisticated and imperial persona.
The journey of unique brand positioning Nicolert started with a distinctive brand name that extended to other aspects.
From ingenious environmental branding, and product catalogues, to social media creatives, we ensured 360-degree marketing and branding that strictly followed the brand guidelines.
Call us, but we would say let’s meet, anyway we serve the best coffee.
Plot No. 344, CTS No. 2537, Sahakar Nagar, Pune, Maharashtra 411009
