The idea was to create a sophisticated brand identity and brand perception that speaks elegance in volumes.
Satyam Jewellers is a renowned jeweller in Pune with a diverse range of jewellery collections. The initial challenge with Satyam Jewellers was the brand identity. The identity failed to justify the brand communication pillars and the target audience. We envisioned Satyam’s identity that would create a minimal and sophisticated brand impression. Intending the same, we crafted an identity with an ingenious combination of icons and typography. The typography played an important role in embedding the brand name on every branding collateral. Thus, optimizing the brand image and brand awareness. The end result of brand identity was further executed on diverse branding collaterals like packaging, print media, outdoor hoardings, etc.
A precise brand guideline was followed and implemented on diverse branding collateral like product catalogues, expo stall banners, environmental branding, etc.
Mohini Jewellers was one of the intriguing projects for us. We envisioned Mohini as a brand where every woman can find herself and say, “Yes, that is me.”
Call us, but we would say let’s meet, anyway we serve the best coffee.
Plot No. 344, CTS No. 2537, Sahakar Nagar, Pune, Maharashtra 411009
