Group 125

Branding & Marketing 

Secrets Behind the Branding Success of JITO Connect 2022


These are the numbers that JITO Connect 2022 achieved in just one month! How did they do it? How did they get a big branding success? The answer lies in their expert branding strategies and marketing methods which the ever-curious team of optimist brand design ideated and executed. Let’s take a look at some of the key elements of this success story.

Initially, it was a momentous task to execute the promotion and marketing activities of JITO Connect 2022 which is undoubtedly India’s largest and most coveted global trade summit. Out of the many events that team optimist has branded, this particular event was very special due to its large impact and core values that the JITO Connect 2022 promotes.

Being a prominent brand development agency, we knew that it would be an exciting task for us to reach out to the potential target audience of JITO Connect 2022. So, we decided to adopt branding strategies that would help us reach out to a wider audience.

We used various tools such as expert branding strategies, social media marketing methods, and digital marketing tools which gave us unbelievable results.

The digital marketing methods used included Facebook ads, Instagram marketing, digital banners, SEM keywords, influencer marketing through youth influencers like Tanmay Bhatt Nikunj Lotia (BeYouNick)  Ranvijay Singha and Bollywood celebrities such as Kalki Koechlin and Sonu Nigam who actively promoted the event by sharing and liking the JITO Connect 2022 posts on multiple social media channels which received overwhelming likes and positive comments respectively.

JITO Connect 2022 was graced by eminent personalities of the nation like the honourable prime minister of India Shri Narendra Modi | Hon. Nitin Gadkari (Road Transport & Highways Minister of India) | Hon. Ajit Pawar (Deputy CM of Maharashtra) | Hon. Sharad Pawar (Member of Rajya Sabha) and many such dignitaries from multiple fields of business, technology, social service, and art. 

From the very beginning, the objective of the event was to create an impactful campaign that would inspire people from around the world to attend this event and help them understand what they stand for. We knew that we had to deliver something out-of-the-box that would make people take notice of their efforts, initiatives and successes.

We began by creating a brand identity that focused on authenticity and transparency while also highlighting their charitable work. This was achieved using compelling colours such as yellow, gold, blue and red which were used throughout the creative design process along with attractive imagery that showcased prominent personalities and strong positive values.

When we first got the brief for JITO Connect 2022, we were excited about the opportunity to brand this event. But we also knew that it would be a gigantic task. Since the event had grown so big that it was difficult to get everyone involved, and there were a lot of different stakeholders with very different ideas about what needed to happen next.

So we set out to create a brand identity that would make all those stakeholders feel like they were part of something bigger than they could have ever imagined or experienced. We knew that the only way to do this was by making sure that every single creative, video, banner, ad copy, draft, etc. reflected their core vision and values.

We started by taking an inventory of all the assets we could find: pictures from past events, logos from previous years, old brochures… anything! Then we went through them all with a curious mindset. We wanted to know: what did it say about JITO Connect 2022? What did it say about the people who attended? What did it say about people who hadn’t yet attended?

Once we had finished analyzing our findings, we were able to come up with some brave, bold and effective branding ideas that finally made the JITO Connect 2022, a grand success in all aspects of branding and brand promotion. 

If you’re looking for a branding success story, look no further than JITO Connect 2022. This event has managed to achieve some incredible results in a very short span of time and it has been able to do so through expert branding strategies, marketing tools, and digital marketing methods that have given unbelievably great results.

We want you to be our next branding success!