Soyo

We envisioned a website that would tick the youth population to discover Soyo and its product till the end of the website page.

About

Industry / Duration

Health & Wellness

6

Weeks

Soyo is a soy food manufacturing company that offers healthier and more delicious food made purely from soy. The brand specifically focuses on the health and wellness of youth. Keeping the same in the mind, team Optimist envisioned a website that would tick the youth population to discover Soyo and its product till the end of the website page. page. The key to achieving this was to include a colour palette that would resonate with the target audience and a communication language that speaks the audience’s lingo. Hence, we designed the product packaging and a website with vivid and vibrant colours that made the brand appearance friendly and relatable.

soyo pouch

Logo Inspiration

The position and proportions of the logo are strictly fixed. They must not be changed or redrawn for any reason.

soyo logo
soyo l
soyo tshirt
soyo products
soyo brochure

Brand Colours

#687591

#C8A37B

#897F8A

#F18F90

#799A90

soyo letterpad
soyo socialmedia
soyo website

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