Umeed is one of the brands, in which team Optimist take utmost pride. We designed a brand identity with a strong message.
Umeed is one of the brands, in which team Optimist take utmost pride. It came with a significant and much-needed purpose in society. They intended to focus on empowering cancer survivors and those who are still battling the disease by organizing outdoor programs and activities that would unite the warriors.
We designed the logo depicting rays of hope that follows the idea of empathy over sympathy. The outdoor creatives and the brand identity stand for the concept of promoting empathy towards cancer patients and instilling a sense of hope and positivity.
The idea behind the logo was to depict the hope via different elements. In this case, “rays” represents the same. Like, a every new morning, the rays instill a sense of motivation to move ahead with optimism.
We leveraged our branding expertise to uphold Croma’s brand guidelines, ensuring consistent messaging across all mediums, and fostering trust.
Crafting visually striking designs and adhering to Bridgestone’s branding standards by infusing creativity into their internal communications.
Call us, but we would say let’s meet, anyway we serve the best coffee.
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