Umeed Cancer Support Forum

Umeed is one of the brands, in which team Optimist take utmost pride. We designed a brand identity with a strong message.


Industry / Duration




Umeed is one of the brands, in which team Optimist take utmost pride. It came with a significant and much-needed purpose in society. They intended to focus on empowering cancer survivors and those who are still battling the disease by organizing outdoor programs and activities that would unite the warriors.

We designed the logo depicting rays of hope that follows the idea of empathy over sympathy. The outdoor creatives and the brand identity stand for the concept of promoting empathy towards cancer patients and instilling a sense of hope and positivity.

umeed marathon booklet

Logo Inspiration

The idea behind the logo was to depict the hope via different elements. In this case, “rays” represents the same. Like, a every new morning, the rays instill a sense of motivation to move ahead with optimism.

umeed cancer support forum logo
umeed blue background flag
umeed white background flag

Brand Colours






all booklet
umeed id card
umeed cap
umeed t shirt mockup back
umeed t shirt mockup front
umeed volunteer


umeed aeonik font
umeed nunito font


umeed typescale
umeed website mockup
umeed our story
umeed event
umeed contact us
umeed gallery

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