typography in web design blog

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The typography in your web design can be a huge reason for gaining higher impressions or clicks on your website. An ideal typography is which hits the customer’s minds & intrigues them to visit the website again & again. A good typography in web design is a vital & strategic part of the web design. More specifically, fonts used play a crucial role on the user revisiting your web page. If you have a good content marketing strategy & a well-researched informative content but your typography isn’t upto the mark, the efforts are of no use. The typeface used in the website should be appealing to the eyes & enhance your brand’s value.

Let’s see the top 10 tips on typography in web design:

  1. Keep the typography hierarchy clear:
    A typography hierarchy structures the text throughout the website to direct your audiences’ attention. A bigger font size can be used in order to highlight the importance of a point. The smaller the font, it’s of course, the opposite. As your audience scrolls down from a page & navigate from one page to another, it helps them to understand where to look first.

  2. Focus on font pairing:
    The font pairing enables the reader to easily differentiate between various parts of the text such as headings & body copy. It establishes a visual hierarchy making it clear which elements of the design are more important. It is important to consider the context of your design in this. The pairing you choose should reflect the brand voice & tone you have associated with your brand. One of the essential elements in typography in web design.

  3. Keep in mind responsive typography:
    There are a number of websites that catch your attention at the first glance because of the typography used in it. Till now you may not have noticed it, but it is a fact. The responsive typography ensures the font sizes are scalable & legible on all devices. Also, proper scaling between letters, words, & lines improves readability and visual appeal.

  4. Avoid fancy font colors:
    Put a limitation on your color choices. If you have a well-defined business & clear in your mind then you can work on the nuances of the shadings of the colors. But make sure it is pleasing to the eye. Make use of enough contrast. E.g. a grey on black background doesn’t work too well every time. Each letter needs to be visible & be easily distinguishable. The font colors shouldn’t be over whelming when typography in web design is selected.

  5. Select a typeface that’ll work well:
    Various internet users will go through your website on different devices. Make sure you use a typeface that is universally accepted & easy to go through on any device. As gadgets do not have uniform dimensions or screen sizes, there is a chance of blunders in such cases. These nuances of typography in web design cause a great deal in website reach.

  6. Avoid using red or green colors in text:
    A fact that cannot be missed is that some people are color blind. Especially, amongst men the fact of being color blind is higher. So colors like red & green are not advisable to use. Those are the most common colors that a color blind person cannot see.

  7. Do not use blinking texts:
    Extra flashy or blinking texts may cause some people to get disinterested & may bounce from the webpage straight away. Blinking texts are used to grab attention in CTA, it can also cause seizures in some people’s cases. It also causes irritability in people that results in user leaving the page for the sake of sanity.

  8. Limit line length:
    The number of characters used in a line or sentence should be limited as it increases the readability. A limited number of words in a single line makes sense & it is easy to read. According to experts, having 60 characters per line is more than ideal & is considered the key to increasing the text readability.

Benefits of typography in web design:

The on-going advances in UI design show that much of the design comes from massive, & intrinsic visualizations. These include screen layouts & interface animations also. Every website, if observed carefully, oozes out the purpose & passion of the business to its users in the digital world. Now that we’ve seen tips on typography in web design, let’s see the benefits of typography in web design: 

  1. Vital to craft brand identity:

    An effective typography helps web designers create and reflect a strong brand identity for their websites. Designers thoughtfully select fonts & typefaces that unequivocally reflect the brand value. They can alter the design hierarchy to produce a harmonious visual experience on the site. Typography is an under-rated brand-building tool that can help businesses create memorable impressions of their brands. 

  2. Enhances website’s accessibility:
    An ideal typography also enhances the website’s accessibility. Choosing easy-to-read fonts, effective use of whitespace & other typography tricks can make any website ten times more accessible to all types of users. As the typography creates an impact it creates a visual hierarchy that is memorable & aesthetically pleasing.
  3. Makes website content legible:
    The main function of typography in web design is to make all the content on the website design appealing. As & when the interest is sparked, the right choice of font, typeface & other typography elements can make the content on the website legible to users. At this stage engaging the users & convincing them to browse for a longer time becomes easier.
  4. Maintains consistency:
    An important aspect in typography is consistency. If it is maintained throughout the website, it makes the website look more professional. It incorporates several guidelines generating a concise messaging hierarchy that enhances the readability of the website that leads to a great experience for users.


Typography in web design has always been an essential element. It will always be one of the core principles of website design. Without good typography no piece of content is readable or visually appealing. It is a dynamic field that evolves constantly with changes & design aesthetics. Always stay updated on current typography font trends & implement the same in your website & see the magic.