As every individual or commercial entity has its own identification made in paperwork and a structure in the physical world; similarly brands’ social identity is determined by the website and more precisely by website design. A good website design significantly impacts its identity. However, every brand must ideate and create its own custom website design layout.
To create a smooth and appealing website, brands must elaborate their efforts on website user experience. To expand the idea, we must understand the importance of web design and importance of web development. What attributes are caused by the importance of web design and development must be understood. Brands’ ought to learn the importance of web designing in today’s world to accentuate their social presence. Not only for social presence but to assist and form the brand’s skeleton and strategy, should you understand the importance of web design in digital marketing strategy. Let’s learn a few benefits of a good website design.
Building trust with your customers is critical, but it won’t happen unless you get to know them and what they value. Marketing tactics can act as a dialogue with potential customers, which is a great way to learn more about your clientele’s needs. You can incorporate what positively resonates with customers in your new design by strengthening your dialogue with them. Making your website more welcoming and trustworthy to visitors will increase traffic to your website and increase new business leads through website conversion.
Aside from literally communicating your company’s brand position and promise, the content of your website is important for other reasons. Other critical elements are taken into account when a copywriter creates content and a designer creates a complementary visual environment for the content. Making the message short and to the point, yet warm and welcoming (depending on the industry), aids the reader in remembering the message. Furthermore, when there is too much text on a page, the page becomes visually cluttered, making it more difficult for a reader to physically read the page, let alone remain interested in reading the page.
Most people read a web page in the same way they read a book, from top to bottom, left to right. Many designers place the most important information in the upper left-hand column. This will help to convey the message more effectively to website visitors who may be current or potential customers. However, many people are unaware that placing important information in these areas of a website improves search engine optimization (SEO). When you include important company-related keywords in the html-based text, search engines like Google and Bing can easily crawl your website, increasing your search engine placement and giving your website and firm more overall visibility.
If your company has a logo and that logo is frequently used in print materials (i.e. business cards, pamphlets, letterheads, etc.), then the logo, logo/brand colours, brand messaging, and imagery used in print must be carried over into the website design. It is critical that your customers recognise your brand in all forms of communication so that they associate your brand’s position and promise with your business. When a brand’s visual communication changes, customers may become uneasy, causing them to form a negative association with your company.
The navigation of a website is possibly the most important aspect of it. The navigation of a website can make or break it, especially for large, multi-page sites. Website navigation typically consists of a navigation bar or a list of labels that distinguish the website’s pages. Good navigation should be simple to find and understand, allowing for quick and easy navigation throughout the website. Web designers can get carried away with designs and fancy typefaces when creating navigation, oversimplified navigation, in most cases, maximises ease of use for a wider range of customers. A good tip is to make your company’s website navigation as simple as possible for even your grandmother to understand.
So here it is, now you know why website design is important for brand identity and development.