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Lead with purpose

Brand Purpose

A purpose that fosters brand advocacy

Let’s deep dive into the striking purpose of Apple and understand its impact.

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Apple’s brand purpose of enriching people’s life through technology and creating beautifully designed products has had a significant impact on its target audience. Its commitment to innovation has positioned them as a leader in the technology industry, building a perception of quality and reliability around its brand. Lastly, Apple’s emphasis on creating beautifully designed products has resonated with consumers who value aesthetics and design.

Apple's brand purpose connects with its target audience on an emotional level, translating into strong brand loyalty, advocacy, and repeat business.


Brand purpose is the reason why a brand exists beyond just making a profit. It is the fundamental reason that pushes a brand to go out in the market and make a difference. With an effective brand purpose, one can create meaningful connections with its audience.


Brand purpose is important for a business and its customers as it helps build trust and loyalty by aligning values and creating a sense of meaning. It can also drive innovation and differentiate a company from competitors.


To find a brand purpose, start by understanding a company’s core values and beliefs, considering the target audience and the impact, and identifying a higher goal that aligns with these factors and creates a meaningful direction for your brand.

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