Storytelling Is The Best Brand Strategy. Know Why We Heavily Vouch For It!

Branding & Marketing  Storytelling Is The Best Brand Strategy. Know Why We Heavily Vouch For It! A brand is a character in itself. A unique identity formulating a unique entity. But what is the most pertinent aspect of such a character is storytelling. The whole existence of a brand relies on the ability of storytelling. […]

Rebranding Determines New Brand Architecture. Know How We Did It!

Branding & Marketing  Rebranding Determines New Brand Architecture. Know How We Did It! Revitalisation is essential to humans and so does for a commercial entity. A brand exists because of its values, objectives & presentation. The brand architecture depends upon the brand strategy and while rebranding, you are fidgeting with some vital aspects. Rebranding can […]

WEBSITE DESIGN: KEY ASPECT OF THE BRAND’S SOCIAL PRESENCE

Branding & Marketing  WEBSITE DESIGN: KEY ASPECT OF THE BRAND’S SOCIAL PRESENCE As every individual or commercial entity has its own identification made in paperwork and a structure in the physical world; similarly brands’ social identity is determined by the website and more precisely by website design. A good website design significantly impacts its identity. […]

Are Premium Brands, Luxury Brands?

Branding & Marketing  Are Premium Brands, Luxury Brands? Most commercial establishment aspires to work, function and represent themselves as luxury brands. Their products as luxury products and premium products. And their process as luxury marketing systems. However, luxury goods brands develop their own ecosystem where they develop luxury consumer demographics. The consumer psychology of luxury […]

WHAT DOES YOUR BRAND NAME MEAN?

Branding & Marketing  WHAT DOES YOUR BRAND NAME MEAN? The name may be identifying element for an individual or an entity but should it be a direct interpretation of what that individual or entity is about? Similarly, the brand names are of several types and categories. Some are unique business names, some are impactful brand […]

Building Brand in Industry 4.0 Era

Branding & Marketing  Building Brand in Industry 4.0 Era There is no way, present brands sustain themselves without virtual assistance and digital presence. Digitalisation in brand development assists brand strategy. Brand agencies and brand design companies have adopted the new era of digitalisation in their creative processes as well. The German initiated ‘Industrie 4.0′ coined […]

PARTNER MARKETING TRANSCENDS BRAND POTENTIAL

Branding & Marketing  PARTNER MARKETING TRANSCENDS BRAND POTENTIAL Your brand definitely possesses the immense potential to outgrow, outlive and shine. But there can be instances where collective efforts and external collaborations fused accelerate the process of productive results. One such effort is Partner Marketing, where brand collaboration, brand partnership and eventually brand success depends.  When […]

SOAK-IN ‘STRATEGIC DESIGN’ IN BRANDING EFFORTS- 5 AREAS TO FUSE IT IN

Branding & Marketing  SOAK-IN ‘STRATEGIC DESIGN’ IN BRANDING EFFORTS- 5 AREAS TO FUSE IT IN The branding efforts aren’t restricted to just marketing, advertisement and creative social media accentuation but go beyond that. The branding concept establishes a wholesome identity and keeps it intact through business operations- creating a brand strategy that too effective branding […]

BRAND GUIDELINE CREATES BRAND IDENTITY: 10 ELEMENTS OF BRAND GUIDELINE

Branding & Marketing  BRAND GUIDELINE CREATES BRAND IDENTITY: 10 ELEMENTS OF BRAND GUIDELINE An index, a skeleton of brand strategy and a framework to abide by, to build brand identity is what ‘brand guideline’ loosely translates into. Brand guidelines are a must in today’s competitive business world to stand strong with individuality. Companies have to […]

UPCOMING BRANDS BEING NESCIENT ON BUDGET: 7 ASPECTS OF FINANCIAL SETUP

Branding & Marketing  UPCOMING BRANDS BEING NESCIENT ON BUDGET: 7 ASPECTS OF FINANCIAL SETUP Every brand seedpod consists of a combination of fear, anxiety, hope, optimism and dream. When it bursts, i.e. when brands initiate their journey, executives are invested innumerable things to figure out and sort as much as they can. The means to […]