How Advertising Plays a Pivotal Role in Boosting Financial Literacy.
Branding & Marketing How Advertising Plays a Pivotal Role in Boosting Financial Literacy. The Evolution of Financial Advertising in India Financial services advertising in India has come a long way in the last decade. What used to be plain text heavy advertisements for bank fixed deposits or life insurance policies now encompass a wide range […]
Creative Uses of __ in Advertising.
Branding & Marketing What’s in the blanks of the above that makes brand advertising so trendy these days? The rapid pace of change in Indian advertising mirrors swift technological and cultural shifts amongst youthful consumers. Marketers strive to connect with this mobile-first generation through attention-grabbing campaigns on trending platforms. Recent boom times in areas like […]
Data-Driven Creativity: Finding the Sweet Spot Between Analytics and Art
Branding & Marketing Data-Driven Creativity: Finding the Sweet Spot Between Analytics and Art Introduction:In the ever-evolving landscape of advertising, a dynamic synergy between data analytics and creative expression has emerged as a driving force behind successful campaigns. This delicate balance between the quantitative precision of analytics and the emotive power of art has given rise […]
Brand Loyalty The Magic Ingredient in the Recipe of Customer Devotion.
Branding & Marketing Brand Loyalty: The Magic Ingredient in the Recipe of Customer Devotion. Introduction: In the vast sea of products and services, a select few brands have managed to do something truly extraordinary. They’ve woven an unbreakable bond with their customers, turning them into loyal enthusiasts who wouldn’t dream of switching to a competitor. […]
From Stumps to Screens: Leveraging social media for Cricket World Cup Branding.
Branding & Marketing From Stumps to Screens: Leveraging social media for Cricket World Cup branding. Introduction:In the digital age, social media has revolutionized the way we experience major events, and the Cricket World Cup is no exception. This global sporting extravaganza is not just about action on the field; it’s also a battleground for brands […]
Unleashing the Chuckles hidden in the Smartest Brand Strategies.
Branding & Marketing Unleashing the Chuckles hidden in the Smartest Brand Strategies. Introduction:In the ever-evolving world of strategic marketing and branding techniques, companies are constantly seeking innovative ways to stand out from the crowd. One strategic marketing approach that has proven to be a game-changer is the use of humor. Brands that embrace humor in […]
RED BULL DOES NOT GIVE YOU WINGS. What happens when people take advertising slogans literally?
Branding & Marketing RED BULL DOES NOT GIVE YOU WINGS What happens when people take advertising slogans literally? Brand marketing is harnessed by the power of this creativity which does not only give you a good story but makes you sure and see what exactly and how exactly the brand hits right into its bull’s […]
The Power of Minimalism in Modern Brand Design
Branding & Marketing The Power of Minimalism in Modern Brand Design Introduction: In the fast-paced world of brand design, where consumers are bombarded with visual information from every angle, the concept of minimalism has emerged as a timeless trend. Minimalism, characterised by simplicity, clean lines, and a focus on essential elements, has gained significant traction […]
Navigating the New Normal: Digital-first Branding Strategies
Branding & Marketing Navigating the New Normal: Digital-first Branding Strategies Introduction:The digital landscape has become more crucial than ever as the world adapts to a new normal. With the ongoing pandemic reshaping consumer behaviours and priorities, brands are reimagining their strategies to thrive in this digital-first era. Let’s explore how brands are leveraging this shift […]
Brand Authenticity in the Age of Influencer Marketing
Branding & Marketing Brand Authenticity in the Age of Influencer Marketing Introduction:In the era of social media and influencer marketing, brand authenticity has become a critical factor for successful branding. Consumers now seek genuine connections with brands, and they value authenticity more than ever with apt brand consistency. This blog explores the challenges and opportunities […]
