From infrastructure to architecture, PSP Metals delivers steel solutions engineered for life.
Strength you can trust, performance you can measure.
With more than 30 years of experience, PSP Metals has always stood for dependable steel and honest workmanship. The refreshed identity brings that legacy into today’s world through thoughtful branding and a simple digital transformation that makes the brand clearer, warmer and easier to connect with.
It’s seasoned expertise is presented with modern clarity, supported by steady rebranding and mindful brand marketing.
To evolve a well-established business into a modern brand with a sharper identity, a relatable voice, and stronger digital trust. Through mindful rebranding, confident brand positioning, and a steady digital transformation, the aim was to connect better with clients and channel partners who value clarity and credibility.
The new PSP logo pairs with a strong circular mark with neat, balanced typography to create a visual identity that is easy to recognize and trust. The wheel represents progress and solid engineering behind every PSP product.
With calm blue shades and simple designs, and the logo, it now reflects how PSP works in real life. Steady, reliable and always moving forward.
PSP’s brand identity was built around clarity and confidence. The visual identity combines structured layouts, bold colors and purposeful brand iconography to reflect the company’s engineering strength. The new brand design works everywhere from websites to packaging, creating visual branding that feels modern and unmistakably PSP.
We used a mix of social media marketing, informative content creation, SEO-led websites, and targeted Google Ads to increase PSP’s online visibility. This helped to build stronger B2B awareness and gave the brand a clearer voice in their digital spaces.
PSP’s website was designed to work the way real users think. It is quick to browse, easy to understand, and dependable on any device. The SEO friendly website structure and mindful website strategy and planning help customers find products instantly. With regular website maintenance and support, the platform stays fast, smooth, and reliable.
We crafted a communication strategy that honours PSP Metals’ legacy while giving it a refreshed, modern identity. The messaging builds credibility and keeps the brand relevant for today’s buyers.
Our content plan supports this by offering practical insights for engineers and contractors and strengthening recall in the metals and fabrication category.
We leveraged our branding expertise to uphold Croma’s brand guidelines, ensuring consistent messaging across all mediums, and fostering trust.
Crafting visually striking designs and adhering to Bridgestone’s branding standards by infusing creativity into their internal communications.
