Startup Branding 101: Building a Strong Foundation for Your New Business
Share Table of Contents Startup Branding 101: Building a Strong Foundation for Your New Business In today’s hyper-competitive landscape starting a business is exciting but also overwhelming. There’s a lot to think about and somewhere near the top of that list is branding. Now, in a world where new businesses dominate an already crowded marketplace, […]
Measuring ROI in Branding: Metrics That Matter for Indian Businesses
Share Table of Contents Measuring ROI in Branding: Metrics That Matter for Indian Businesses For many Indian businesses, branding often feels like an abstract concept, something important, yet being difficult to measure in terms of how the branding is actually helping establish a presence or attracting customers. Unlike performance marketing, where you can keep track […]
The Digital Transformation of Indian Branding: 7 Trends Shaping 2025
Share Table of Contents The Digital Transformation of Indian Branding: 7 Trends Shaping 2025 If there’s one thing, we can all agree on, it’s that branding in India isn’t what it used to be and has changed drastically over the years. Gone are the days when a big budget newspaper ad or a catchy jingle […]
The Ultimate Brand Strategy Framework: A Step-by-Step Guide to Building a Strong Brand
Share Table of Contents The Ultimate Brand Strategy Framework: A Step-by-Step Guide to Building a Strong Brand Ever wondered why some brands stick in your mind while others fade into the background? Think about Apple, Nike, or Starbucks, what makes them so memorable? It’s not just their products but it’s the strong brand strategy that […]
How Cadbury’s Packaging Update is a Masterclass in Brand Reinvention
Share Table of Contents How Cadbury’s Packaging Update is a Masterclass in Brand Reinvention Cadbury has been a part of our lives for as long as we can remember whether it’s a childhood treat, a go-to comfort snack, or the perfect gift, it’s one of those chocolates that never gets old. As one of the […]
Kinder Joy x Harry Potter An Enchanting Comeback
Share Table of Contents Kinder Joy x Harry Potter An Enchanting Comeback Did you know that your favorite Kinder Joy comes from the house of Ferrero? Yes, the same confectionary brand that brings us Nutella, Tic Tac, and the iconic Ferrero Rocher! As the world’s second-largest chocolate brand, Ferrero knows a thing or two about […]
Jaguar: A Slave to Modern Minimalism or Clever Marketing
Share Table of Contents Jaguar: A Slave to Modern Minimalism or Clever Marketing The Need for Change and Innovation Jaguar’s rebranding isn’t just a little tweak, it’s a full-on personality makeover, and let’s be honest, the internet can’t decide whether to love or hate it. While some think the brand’s edgy move is a stroke […]
Mastering the Art of Crafting Brand Tone and Voice Like Cadbury
Share Table of Contents Mastering the Art of Crafting Brand Tone and Voice Like Cadbury When we talk about brand tone and voice, it’s easy to dismiss them as plain marketing, something that exists solely to make businesses sound polished and professional, but that’s where we make a mistake. In reality, brand tone and voice […]
Bringing Brands to Light: The Optimist Way
Share Table of Contents Bringing Brands to Light: The Optimist Way What’s better than sweets during the festive season? A brand campaign that’s just as irresistible! At Optimist we believe every celebration deserves a story that’s as unique as all the fun, love and laughter that comes with it every Diwali. As brands hop onto […]
Top E-commerce Platforms Marketing Strategies for Festive Season 2024: Amazon, Flipkart, Myntra, and Ajio
Share Table of Contents Top E-commerce Platforms Marketing Strategies for Festive Season 2024: Amazon, Flipkart, Myntra, and Ajio How can brands utilise the festive season During the festive season brands have shown remarkable sales with ecommerce giants like Amazon touching as far as Rs 81,000 crore as of FY 2023 among others. This rapid growth […]
